![]() ![]() ![]() WME, which is the oldest and most venerable agency, is the second biggest player. Ovitz became the face of talent agents, and he is credited with helping to carve out a larger, more competitive role for the genteel agents of that time. The biggest player is Creative Artists Agency (CAA), which was founded in 1975 by Michael Ovitz and four others. There are four agencies in Hollywood that represent more than 70% of the entertainment industry’s actors, directors, writers, and musicians. In turn for getting their A-list clients the best parts, they get a sizable chunk of the change that their stars receive. As you can probably tell, being an agent is a cutthroat, dirty business. They are responsible for representing and negotiating deals for their clients, so that their clients star in the best movies, for the most money, as opposed to a rival agent’s client. The talent agents in Hollywood are some of the most powerful people in the entertainment industry.
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